Jacquelyn Lang
Public Relations & brand identity
PR & Brand Identity specialist who continuously uses proven strategies to grab the attention of consumers!
About
Me
PRSSA
(Public Relations Student Society of America)
2023 - 2024
Brand Partnerships
2021 - Present
Personal Brand Statement:
I have extensive knowledge in public relations, brand identity, social media, and brand partnerships.
Passionate, driven, and creative are my top characteristics I implement into the work I do. I have strong communication skills that attributes to being a leader and team player.
Work
01. PR campaign
02. PR model analysis
03. Pitch email
01.
PR campaign
Designed a mock PR campaign for Jellycat London.
In order to grow the business and strengthen their community, I evaluated strategies, objectives, tactics, research, competition, demographics, and an analysis for this project
02.
model Analysis
Evaluated Balenciaga's holiday campaign using the 4 PR models. After conducting research, I determined the company used the press agentry model to convey their message
Produced a pitch email to send to a journalist with the goal of having an article written about a PR campaign. This included researching to find the best fit, along with drafting a convincing email on why my product should be written about.
03.
Pitch email
get in touch
Email
jacquelynlang@oakland.edu